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The sole intension of Search Engine Optimization (SEO) is generation oftraffic to your website. It refers to the various strategies that are employed in order to achieve higher ranking of your website in major search enginesuch as Google, Bing, and Yahoo. SEO is a time taking process. It requires time to understand and implement it. You need to spend hours in optimizing your content, building links, blog commenting, submissions to various directories, and making the relevant structural changes to your website, that are not optimal at present. All these require immense time, patience and an expertise that will help you in achieving the desired success. A professional SEO company FreshSEO will provide you the relevant SEO consultancy services which will improve your on line presence and thus benefit your on line business. Given below are some of the reasons for SEO consultancy services.

SEO Company in Los Angeles.

Maybe one of the biggest misconceptions in SEO is that the ranking at Google and Yahoo is all that matters in the search engine optimization. Potential clients come to Seo Services with a single goal: "Get me a top-ten ranking on Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want well placed at the top of 200 of them.

It is time to separate fact from fiction. Yes, your SEO consultant can give you a top-ten placement at Google. But

1. If the placement is for "dirty brown shoes", it will probably not help your shoe store one bit, even if I tell you first hand. Few people are actually searching on the term.

2. Number ten perhaps not much either, depending on the term. People in search of "Essential Nectar liquid vitamins", will probably click on the first result they see, or at least on one of the "above-the-fold" results that do not require scrolling. On the other hand, someone searching for "liquid vitamins" might check through two pages of results to become familiar with the available options.

3. If your title tag reads like a cheap list of search terms, it will not be attractive. For example, if it reads: "vitamins, liquid vitamins, multivitamins, multi-vitamins", you can skip over it in favor of the next result that reads "Liquid Liquid vitamins of vitamin supplements Store."

4. If your description tag is a mess, people will more likely skip over your list, even if it does rank number one, in favor of one that resembles what they are looking for. Google and others use the description tag usually when the term is found in it, so be sure to include your key search terms in a description tag that actually reads well.

Lately, I have responded to a forum question, which goes something like this: My site ranks number one for this term at this engine. The term is sought on numerous occasions per day, and the engine, this percentage market. Can I expect this many visitors?

There might be numerous online resources which you might be using or referring to time and again for remaining updated. This is where the RSS feeds help significantly. Using these RSS feeds you can get the latest updated information from all the relevant internet resources at one place. For the search engine optimization operators, RSS provides a way to build up the links and even update the same. Therefore, RSS is important for the SEO Sydney operators. But, how does one create the RSS feeds and how can you achieve the same on your website?

You need to have the knowledge of scripting the XML (extended markup language) for making these feeds. If you do not want to make use of these, you can even use the online software and tools for this purpose. The very first line of the RSS feeds needs to be the XML declaration. In the declaration part, you will have to tell the version of the XML which you are using as well as the encoding shall be done for the same. SEO consultant can tell you that it is only after this declaration is set right, that the next step of opening the RSS tag will be meaningful. It can be done by writing the RSS version in the first tag and the ‘channel' in the next one. All the new feed items would now go inside these tags.

After this, the next step is to write the RSS feed information. This includes the title, description and the link of the resources, be it the articles, the blogs or any other item. The last build date tag shall specify the date in a particular format and be adjusted to the GMT timings. The dates shall be compliant with the RFC 822.SEO Sydney expert would then be working to get the RSS items included in the feeds. Each item has a link, description and a publication date and guid. This information for each item is included within the ‘item' tag.

Thereafter the ‘channel' and the ‘RSS' tags are closed. The final step of the feed creation is the validation. After these are validated, the SEO Sydney Company submits the same on the websites which allow for posting of the RSS feeds. This is done in the same way in which the SEO experts do the submissions to the different types of directories.

It is important that you also pay attention to a number of other things while creating the RSS feeds. You must make sure that the content of the RSS feeds is correct as per the browser type. If the user agent is Mozilla, then the RSS content is better had in ‘text/ Xml' format for IE, Firefox, Safari browsers. For the others, the file format shall be ‘application/ rss+xml'.

A little research and experience in the development of the RSS feeds can be helpful for SEO Sydney company to drive the traffic to the sites, increasing their relevance for the search engines.